Module 2: LeadCapture.io to GHL

Module 2: LeadCapture.io to GHL

Use the LeadCapture.io add-on + Zapier to push leads into GoHighLevel. Simple checklist first, then the full white-label SOP.

What this covers

Using the LeadCapture.io add-on with Zapier to send leads into GoHighLevel (white-label or standard). LeadCapture.io collects the lead data; GHL receives it through an inbound webhook trigger.

Watch this loom video first

Integrating LeadCapture.io with GoHighLevel using webhooks

Part 1 — Simple execution checklist (for experienced users)

  • Test the LeadCapture.io form and capture a sample record
  • Screenshot the form data fields
  • Open the existing Zap in Zapier
  • Add an outbound webhook (POST) step at the desired position
  • Create an inbound webhook trigger inside GoHighLevel
  • Copy the GHL webhook URL into Zapier
  • Manually build all data fields inside the webhook body
  • Send a test request from Zapier to populate fields in GHL
  • Fetch the request inside GHL to confirm it arrived
  • Clean placeholder values in Zapier and save
  • Map fields inside the GHL workflow (contact fields, notes, UTM data)
  • Create additional workflow actions (notes, opportunity, etc.)
  • Publish the Zap and activate the GHL workflow

Part 2 — Full SOP details (for new users)

Tools & requirements:

  • LeadCapture.io form (with test submissions)
  • Zapier account
  • GoHighLevel (white-label or standard)
  • Ability to edit workflows inside GoHighLevel
  • Basic understanding of pipelines and automation steps

Overview: LeadCapture.io collects lead data but doesn't automatically push into GHL. To connect the two systems: (1) create a Webhook POST in Zapier; (2) GoHighLevel receives the data through an Inbound Webhook Trigger inside a workflow; (3) map the fields (name, phone, email, property details, UTM parameters) inside GHL. This is manual, but once set up it runs automatically and reliably.

Preparation:

  1. Submit a test lead in LeadCapture.io — go to the form, click Edit, and run a test submission. This creates a record showing all captured fields.
  2. Screenshot all captured fields — this becomes your reference for rebuilding and mapping later.
  3. Open your existing Zap — decide whether you'll add GHL at the end, insert it mid-Zap, or replace other destinations entirely.

Step 1: Add a Webhook (POST) step in Zapier

  1. Inside the Zap, click Add Step
  2. Choose Webhooks by Zapier → POST
  3. Click Continue
  4. You'll need a URL — leave this blank for now

Step 2: Create the inbound webhook inside GoHighLevel

  1. Go to Automations
  2. Locate or create the workflow where the lead should land (example folder: FlipAnywhere → Facebook Leads)
  3. Select Trigger → Webhook Received (Inbound Webhook)
  4. GHL will generate a Webhook URL
  5. Copy the URL

Note

Using inbound webhooks may incur additional charges depending on your GHL plan.

Step 3: Insert the URL into Zapier

  1. Return to the Zap
  2. Paste the copied GHL webhook URL into the URL field of the POST request

Step 4: Rebuild the webhook data fields manually

You must create each field exactly as it appears in your LeadCapture.io form. Typical fields include:

  • name
  • phone
  • email
  • address
  • property_type
  • listed
  • condition
  • motivation
  • occupancy
  • price
  • form_name
  • utm_source
  • utm_campaign
  • utm_content
  • utm_medium
  • utm_term

Build these fields in Zapier under "Data" → "Key/Value pairs." This step is tedious but required.

Step 5: Populate placeholder data for UTM fields

If LeadCapture.io test data does not include UTM values, put placeholders:

  • campaign
  • content
  • medium
  • term

These will be removed later after the first test passes through.

Step 6: Send a test request to GoHighLevel

  1. Click Test & Continue in Zapier
  2. Zapier sends a sample POST payload to the GHL webhook
  3. Go to GoHighLevel → Webhook Trigger
  4. Click Fetch Request
  5. Confirm you see the JSON payload with all fields

If fields are missing, fix your Zap and send another test.

Step 7: Remove placeholder UTM values in Zapier

  1. Go back to the Zap
  2. Edit the outbound webhook fields
  3. Remove temporary values used for testing
  4. Save and publish

Step 8: Map fields inside the GoHighLevel workflow

Action: Create/Update Contact — map:

  • Full Name → webhook.name
  • Phone → webhook.phone
  • Email → webhook.email
  • Address → webhook.address (or property address)
  • Any other relevant form fields

Action: Add Note (recommended) — build a note that includes all lead details:

Name: {{webhook.name}}
Address: {{webhook.address}}
Phone: {{webhook.phone}}
Email: {{webhook.email}}
Condition: {{webhook.condition}}
Motivation: {{webhook.motivation}}
Listed: {{webhook.listed}}
Price: {{webhook.price}}
UTM Source: {{webhook.utm_source}}
UTM Campaign: {{webhook.utm_campaign}}
UTM Content: {{webhook.utm_content}}
UTM Medium: {{webhook.utm_medium}}
UTM Term: {{webhook.utm_term}}

Action: Create Opportunity (optional) — choose Create/Update Opportunity, select the correct pipeline, stage, and source, then map contact name, lead details, and UTM source (optional).

Quality control checklist

  • No yellow warning icons inside any Zapier fields
  • Webhook has received at least one proper test request
  • All GHL fields map correctly
  • Note contains all relevant data
  • Contact record is created successfully
  • Workflow is published and active

Troubleshooting

UTM fields not showing in GHL

Cause: your test submission didn't include real UTM parameters. Fix: add placeholder values → send test → refetch → remove placeholders.

A field isn't mapping in GHL

Cause: the key name inside the Zap is incorrect (e.g. "nane" instead of "name"). Fix: correct the key → retest → refetch webhook → remap fields.

Webhook not triggering

Cause: the Zap is not published or the webhook trigger wasn't saved. Fix: publish both the Zap and the GHL workflow.

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